While all of these emerging trends are greatly benefiting bicycle shops everywhere, considering different financing options can help during those difficult times. The major events that are starting to redefine the bicycle shop industry are largely in part due to – guess who? Millennials. While the bicycle shop industry has seen some difficult times in the past few years, there are many exciting things happening across the United States today that are paving the way for an increased demand for more bicycles, which ultimately is great news for all bicycle shop owners out there. However, many new and exciting trends are emerging in cities all across the United States that will have a major impact on the bicycle shop industry There has been a slow increase in sales since then, but over the past few years, bicycle shops have simply stayed the same – staying in between $6 and $6.2 billion for the past few years. The bicycle shop industry has luckily been able to stay afloat, with overall sales only dropping considerably during the recession year. One major way that bicycle shops are trying to draw this customer base in again is by advocating for the benefits of bicycling when it comes to combating the obesity epidemic plaguing the United States today. There is a continuing increase in younger generations, and even parts of older generations, who are becoming more and more dependent on biking, but sadly, there has also been major decrease in the number of children riding bikes today. Census Bureau, there has been a 60 percent increase over the last decade of Americans who bike to work. Apparently millennials are taking over the country, one bike lane at a time.
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